10 Key Areas That Could Be Holding Back Your Business

Marketing podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m going to break down the top 10 areas that may be holding your business back.

Main takeaway:

If you’ve been listening for a long time, you know that my stance is strategy over tactics. In this episode, we’re going to focus on the top 10 areas that may be holding your business back. These aren’t just 10 tactics – we’re going to take a closer look at these key areas and how you can use them as pillars to help you build a systematic approach to marketing and grow your business.

Topics I cover:

[2:44] Number one: focus on an ideal customer
[4:43] Number two: Develop a core message that you can communicate with and promise to solve the biggest problem your ideal customer customer is experiencing today
[6:55] Number three: build a total online presence that meets people where they are and helps build trust and demonstrate your expertise
[8:56] Number four: building a steady stream of inbound leads
[10:34] Number five — how to convert leads into customers
[12:12] Number six — how to use content as the voice of strategy throughout the customer journey
[13:53] Number Seven: Keeping Customers Is How You Build Momentum
[15:23] Number eight: generating referrals and building strategic partner relationships is essential
[16:25] Number Nine – Using Metrics To Understand What Works And What Doesn’t – If You Don’t Have A Plan To Measure You Guess It
[18:02] Number ten: you must have a marketing plan that you work from

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.

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