2 out-of-the-box ways to generate referrals

Marketing podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo series that covers one of my favorite topics: referrals. You can watch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here.

Main takeaway:

In this episode, I wrap up this Referral Series and masterclass on Referral Generation. I’ll cover the last two approaches that are particularly unique, but have extremely powerful potential: creating your own expert networking club and building a reference mastermind system. Below are the links to all 5 episodes.

Topics I cover:

[1:38] The sixth approach is to create your own expert networking club
[2:59] Where strategic partners can fit into this idea
[3:25] An example of a success story from my latest book on how creating a networking group has worked extremely well for others
[4:51] Why creating a group like this is a commitment and a long-term strategy – it takes time for this approach to flourish
[7:43] The seventh approach is to build a mastermind system for referrals
[8:39] Create a monthly recommendation training for your customers
[9:26] Why this works particularly well if your clientele is B2B?
[10:04] Teaching others how to generate more referrals leads to more referrals for your business – the law of reciprocity just happens

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.

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