2 out-of-the-box ways to generate referrals

Marketing podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo series that covers one of my favorite topics: referrals. You can watch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here.

Main takeaway:

In this episode, I wrap up this Referral Series and masterclass on Referral Generation. I’ll cover the last two approaches that are particularly unique, but have extremely powerful potential: creating your own expert networking club and building a reference mastermind system. Below are the links to all 5 episodes.

Topics I cover:

[1:38] The sixth approach is to create your own expert networking club
[2:59] Where strategic partners can fit into this idea
[3:25] An example of a success story from my latest book on how creating a networking group has worked extremely well for others
[4:51] Why creating a group like this is a commitment and a long-term strategy – it takes time for this approach to flourish
[7:43] The seventh approach is to build a mastermind system for referrals
[8:39] Create a monthly recommendation training for your customers
[9:26] Why this works particularly well if your clientele is B2B?
[10:04] Teaching others how to generate more referrals leads to more referrals for your business – the law of reciprocity just happens

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.

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