9 New Age Tools That Provide Advanced Marketing Solutions for Your Business

Dynamic Business’s Tech Tuesdays column is dedicated to the companies and products that are making great contributions to the tech industry, pushing the boundaries of technology and redefining the future.

Companies are constantly looking for new marketing-related tools and strategies that will give them a competitive advantage. There are plenty of great tools out there that are purpose-built to streamline sales operations and make it easier for businesses to manage the sales process.

And no matter what you sell, a business’s ability to thrive or fail is determined by the sales process. To create a simpler but effective behind-the-scenes sales process today, digital tools are needed. This week’s edition provides a list of new-age sales/marketing solutions your business can use to increase reach and profitability.

Stage campaigns

When devising marketing strategies, companies focus almost entirely on the message, not the delivery. For digital first consumers living, working and communicating on their smartphones, the most effective marketing platform today isn’t email or billboard; it’s sms marketing.

Stage campaigns, used by more than 100,000 local businesses in almost every industry imaginable, enable Australian businesses to create impactful campaigns, schedule promotions, send marketing messages and engage in conversations with customers – all through the power of text. It also allows businesses to track open rates, click-throughs, unsubscribes, transactions and more so that each new campaign has more impact than the last.

According to Podium data, SMS has an open rate of 98 percent, while 75 percent of consumers would like to receive offers via SMS. Podium Campaigns is part of a broader SMS-based marketing platform that enables businesses to drive reviews, accept payments and interact with their customers on any platform through one centralized inbox and one convenient, customer-friendly strategy.

More here.

Seismic Enablement Cloud

Today’s digital, hybrid work environment has turned the traditional business-to-business sales cycle on its head. Gone are the days of steak dinners and coffee dates with customers to make a deal – sellers and marketers need modern, AI-powered technology to engage buyers, build trust and generate revenue. Seismic Enablement Cloud provides one seamless, centralized workflow for customer-facing teams to succeed.

Seismic Enablement Cloud is used by enterprises up to and including startups. The platform saves time and makes life easier for sellers by giving them access to all the resources they need in one place, equipping them with the right content, tools and insights to engage customers and drive growth effectively. In doing so, it supports ongoing transformation initiatives and enables organizations to give employees a means to acquire and refine digital skills as they collectively navigate turbulent economic conditions.

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More here.

LUMOS grid

LUMOS Grid – LUMOS’s first ad network was launched at the end of 2021. It became the world’s first martech platform, giving brands the opportunity to promote themselves through the burgeoning network of performance delivery drivers that travel across the city. LUMOS Grid has over 10 million impressions, over 2 million unique reach and over 80% increase in store visits and web conversations.

LUMOS recently launched LUMOS Labs, a customer intelligence engine and LUMOS Core, an ad management platform designed to empower brands to self-manage ads and track and access their customer insights and marketing ROI.

Founded in 2020, LUMOS leverages IoT, the booming gig economy industry, and advanced data analytics through its IoT-enabled digital smart bags to create a new immersive marketing environment where companies and smart brands target their customers. being able to identify and reach the place in the right place. time.

More here.

Progress Sitefinity DX Platform

Progress’ latest release of the Progress® Sitefinity® DX platform, launched last March, is changing the way organizations develop, deploy and manage digital experiences.

Based on a composable experience approach, Sitefinity DX enables marketers to develop and deploy digital experiences across platforms and devices using the latest .NET 6 technology and enables them to build custom solutions through a highly scalable, low complexity and value driven approach.

This helps strengthen personalization and brand consistency with new digital asset management, including advanced search and audience analytics, segmentation and targeting tools.

Sitefinity DX is used in healthcare, real estate, retail, insurance, and financial services.

GoDaddy Websites + Marketing

There are over 22 million active internet users in Australia, many of whom use online channels to regularly interact with their favorite brands and companies. For these tech-savvy Aussies, online shopping is essential.

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To help small businesses, hundreds of thousands of whom are still battling the effects of the pandemic, GoDaddy Websites + Marketing combines an easy-to-use website builder with a suite of marketing tools designed to help Australian SMBs with little to no marketing acumen for new customers achieve and drive business growth.

Websites + Marketing’s ‘Insight’ feature delivers recommendations based on anonymized data from millions of websites, and provides small businesses with a data science action plan to find new customers and engage with existing customers with minimal effort. The average small business using the platform saw their revenue increase by 18 percent, new customers by 23 percent and their website traffic doubling.

More here.

Oracle NetSuite CRM

NetSuite’s cloud-based Customer Relationship Management (CRM) provides a seamless view of prospects, customers, partners and suppliers to ensure marketing and support teams have the real-time data they need to deliver exceptional customer experiences and drive sales.

More importantly, NetSuite’s CRM integrates natively with the rest of the business management platform. The combination of CRM with financial (ERP) and supply chain management tools provides end-to-end visibility and a true 360-degree view of the customer – as opposed to disparate, siled systems that keep important data separate.

By accessing a customer record in real time across all channels and touchpoints, businesses can deliver personalized and consistent service, understand the true lifetime value of customers, and make the right decisions for the business at the right time.

Custom ActiveCampaign Objects

ActiveCampaign’s no-code custom objects help companies of all sizes and industries take action on their data, better understand their audiences, and grow their business. ActiveCampaign allows customers to build their own custom objects directly in the app with no coding required.

This new functionality allows users to extend contacts and accounts and interact with their own data without having to go through the API or engage the expertise of developers. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on each set of the unique data they use to run their business.

Now customers can more easily model and act on data for their unique business needs through automation, email personalization, lead generation forms, reporting, and more. With ActiveCampaign, companies can connect to powerful app integrations that leverage custom objects such as Salesforce, Zendesk Support, Calendly, DocuSign, or Eventbrite, or build custom objects to support their own use cases.

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Here’s more.

Monday Sales CRM

monday sales CRM is the ultimate all-in-one sales productivity solution for busy teams, enabling sales departments to manage every aspect of their sales cycle and customer data in one central place. Unlike rigid CRM systems that take months to implement, Monday sales CRM is flexible, fully customizable, and takes just minutes to get up and running with no coding or CRM experience required. Key features include two-way email integration with Gmail and Outlook, quote and invoice creation, duplicate data merging, customizable templates, email tracking and automation, integrations with hundreds of essential apps, and powerful automation.

monday sales CRM takes sales teams out of their silos and fosters cross-functional collaboration across any organization, promoting greater transparency and knowledge sharing.

The monday.com sales CRM is available to everyone from individual users to enterprise teams at https://monday.com/crm.

Cheetah Digital

Cheetah Digital is unlocking a new era of relationship marketing beyond the cookie by enabling marketers to create interactive campaigns that engage customers and collect first- and zero-party data. By offering a value exchange, brands can gain the permissions needed to run compliant and personalized cross-channel marketing campaigns to foster stronger, more meaningful relationships with customers at scale.

The Cheetah Digital Customer Engagement Suite empowers marketers to be successful in building these lasting relationships – from a suite of unified, easy-to-use, data-driven solutions backed by an engagement data platform that’s ready to scale to meet changing consumer demands comply. By consolidating all communications on one platform, companies save time reusing content, audiences, and business rules, while providing customers with a unified story that creates a consistent brand experience, regardless of channel.

More here.

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