Marketing podcast with Andrew Warden
In this episode of the Duct Tape Marketing Podcast I interview Andrew Warden. Andrew is the CMO of SEMRush – a SaaS online visibility management platform that has been used by millions of marketers worldwide, including this one.
A crucial part of growth is experimentation. Experimentation is the engine behind innovation. It helps companies quickly implement and test ideas so that you can learn quickly and define failure and success and adjust accordingly. In this episode, I talk to Semrush’s CMO, Andrew Warden, about leading a mature organization and how experimentation drives growth as an organization.
Questions I ask Andrew Warden:
[1:40] Set the record on how to pronounce “Semrush”
[2:44] What prepared you for this job at Semrush, a really mature organization?
[4:52] As a CMO, given the DNA and all these abbreviations of the organization, do you feel the urge to do more SEO sometimes?
[6:38] I want to talk a little more about your experimental process – do you have a process to say, you know, we’re going to throw these 10 things out and this is how we’re going to measure them?
[11:41] Today, Semrush offers a lot more solutions than an SEO tool – what was the challenging part of redefining how people see your business?
[14:08] As a mature organization, how do you balance the need for branding versus the need to recruit more users?
[17:16] Is there a small set of stats you rely on?
[19:43] So pretend you’re speaking to a group of CMOs alone in an audience today and someone said, What do you think is the biggest challenge facing most CMOs today? What would be your answer?
[22:44] Where can people learn more?
More about Andrew Warden:
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This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and Semrush.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.
Everyone is online, but will they find your website? Grab the online spotlight and grab the attention of your customers with Semrush. From content and SEO to advertising and social media, Semrush is your one-stop shop for online marketing. Build, manage and measure campaigns — across all channels — faster and easier. Are you ready to take your business to the next level? Be seen. Grab Semrush. Visit semrush.com/go to try it free for 7 days.
HubSpot Podcast Network, SEMrush
This post Accelerate your business growth by experimenting
was original published at “https://ducttapemarketing.com/growth-through-experimentation/”