Automate your webinars in an engaging and delightful way

Marketing podcast with Melissa Kwan

In this episode of the Duct Tape Marketing Podcast I interview Melissa Kwan. Melissa is the CEO and co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate technology company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa learned how to build businesses with very few resources — automating what she could, outsourcing where possible, and inspiring talented people to join her team with shared focus and enthusiasm.

Main takeaway:

Webinars in the various formats in which they exist have been around for years. The rise of the on-demand webinar has taken place over the past ten years. Many of the webinar platforms were not created primarily with the customer in mind. Melissa Kwan set out to find a solution to a problem in the market she was dealing with herself. eWebinar was created to provide a professional, authentic experience that helps to captivate and surprise viewers. In this episode, I talk to Melissa about her entrepreneurial journey and the problems eWebinar set out to solve.

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Questions I ask Melissa Kwan:

[1:38] How did your entrepreneurial journey lead you here?
[2:32] What is webinar?
[3:35] How is this platform different from the other options out there?
[6:11] Did you make a decision in the beginning to avoid being a scam?
[16:42] Are you an engineer or programmer yourself?
[17:06] What was the hardest part from a technical perspective?
[18:37] What is your most requested new position?
[19:47] What is the vision for the company in three years?
[22:06] Where can more people learn about eWebinar and connect with you?

More about Melissa Kwan:

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This episode of Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and SEMRush.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration to grow a business.

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