Connect, Converse and Convert with Social Media Listening

Marketing podcast with Brooke Sellas

In this episode of the Duct Tape Marketing Podcast I interview Brooke Sellas. Brooke is the CEO and founder of B Squared Media, an award-winning digital marketing agency focused on social media management, advertising and social-led customer service. She teaches (virtually) a Digital Marketing course at the University of California at Irvine. She is also the author of a new book – Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care.

Main takeaway:

People are not starving for social media content. They are starving for connection. If you’re thinking of social media as a destination for your marketing campaigns, you’re already doing it wrong. In this episode, Brooke Sellas, founder of B Squared Media and author, dives into why knowing how to listen, share feelings and voice opinions is key to effective social media management. Brooke shares her tips for having meaningful conversations that build relationships and connect with your audience on social media.

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Questions I ask Brooke Sellas:

[1:41] How do you define social listening?
[2:36] What are some tools powered by machine learning and AI out there today to help with social listening?
[4:01] What is social penetration theory and how should we use it?
[6:27] How do you balance that idea of ​​being vulnerable and showing your core, but not sharing too much or too quickly?
[7:44] How do you anchor this idea of ​​conversations and not campaigns in your social media team members?
[9:46] What percentage of social media posts and content is total outright nonsense?
[10:52] Is there a place for what many people consider to be clichés?
[13:25] Do you agree that if you’re not getting into a disagreement, maybe you’re not pushing it enough?
[14:28] Is there room for opinions under your brand umbrella?
[16:33] What should I post?
[18:29] What is Socially Led Customer Service?
[22:11] How can I use social to build more brand affinity so that when people walk into retailers, they ask and search for my product?
[23:41]how do we get our customers to produce truly authentic user-generated content for us?
[26:14] Where can people learn more about your book and your work?

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More about Brooke Sellas:

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This post Connect, Converse and Convert with Social Media Listening

was original published at “https://ducttapemarketing.com/social-media-listening/”

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