Gen.G, Guild Acquire Women’s Rocket League Teams, Major Sponsors

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Major esports organizations Gen.G and Guild have both announced that they will be expanding their business in Psyonix’s Rocket League.

Both organizations combined their announcements with sponsorships from major brands. Gen.G teamed up with motor oil manufacturer Mobil 1 to form Gen.G Mobil 1 Racing. The team signed a three-person men’s roster to compete in the North American Rocket League Championship Series (NA RLCS), a women’s two-person, two-content creators team. Likewise, Guild struck a deal with ISP Sky Broadband that will add a women’s roster to the team’s successful Rocket League men’s program.

Both Gen.G and Guild have emphasized in their announcements their commitment to building an inclusive environment for gaming. This is standard for Gen.G. The organization has emphasized its commitment to inclusiveness through women-focused DEI initiatives in its partnerships, marketing and talent signing. Guild is building on this reputation after signing a women’s Valorant team in September 2021.

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These big deals show how attractive Rocket League is to sponsors. The lack of violence and weapons is a plus for those concerned about brand safety. In addition, the car-focused gameplay is inviting for car brands.

These factors lead to bigger deals, such as naming rights partnerships. A host of brands – including automaker Renault, The General Insurance, e-commerce giant Shopify, telecom provider Vodafone and now Mobil 1 – currently have or sponsor Rocket League teams with naming agreements.

Currently, the Women’s Car Ball Championship (WCBC) is the most prominent tournament for the women’s Rocket League. Season 5 open qualifiers start on October 14, 2022. Gen.G has confirmed that their women’s roster Gen.G Mobil 1 Racing Black will compete in Season 5. However, Guild has not confirmed which league their team will compete in.

With two teams of this caliber announcing the women’s Rocket League rosters back-to-back, it looks like Psyonix is ​​taking steps behind the scenes to encourage esports teams to invest in the women’s Rocket League.

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