How SEO has evolved over the years

Marketing podcast with Dale Bertrand

In this episode of the Duct Tape Marketing Podcast I interview Dale Bertrand. Dale has been an SEO specialist for Fortune 500 companies and venture capital-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training and is an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

Main takeaway:

What Google is trying to do in the first place is help people find the right information – the answer to their questions. With technology and algorithms constantly changing, the world of SEO as we know it is constantly evolving with it.

In this episode, I talk to Dale Bertrand, an experienced SEO specialist for Fortune 500 companies and venture capital-backed startups, about the evolution of SEO and where it stands today, the biggest changes happening, and what you need to do to trust them. build , increase authority and rank highly with Google today.

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Questions I ask Dale Bertrand:

[2:01] What are some of the biggest changes in SEO that you follow?
[4:56] Can you talk about something you’ve written about: the end of technical SEO?
[5:43] Do things like keywords in your titles, metadata, and your URL no longer matter?
[9:14] What is the value of backlinks today?
[11:41] Can you see that there are almost three substantive disciplines?
[15:36] Human influence and desire have not changed, they are only on different journeys. Would you say we should just remember those principles and apply them to today’s technology?
[18:04] How should companies find and activate the right influencer?
[19:15] On SEO related sites, how valuable are social media signals meaning people linking to you on social platforms like Twitter?
[20:41] Where can people learn more about Fire & Spark and the work you do?

More about Dale Bertrand:

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This episode of the Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and Semrush.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.

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