Stick to your niche and own your market

Marketing podcast with Brent Weaver

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them conquer their market. Brent is the founder and CEO of uGurus, a corporate training and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche: The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

Main takeaway:

Brent Weaver is known for and on a mission to help digital agency owners conquer their market – whatever that may be. Too many agencies rely on word of mouth or waste advertising dollars to grow their business. In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that helps you acquire a solid, growing customer base.

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Questions I ask Brent Weaver:

[1:32] Are you all in on the idea of ​​picking a niche?
[5:31] How do you define scale and how does it differ from growth?
[7:59] In the agency world, there is a lot of discussion about retainers versus project work – what’s your take on which path to take?
[12:49] Can you dive into your 5A frame from your book and also talk a little bit about how you see the role of content today?
[16:09] Can you give us an idea of ​​what uGurus is and what you offer?

More about Brent Weaver:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.

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