The 5 Stages of Marketing Every Business Takes Its Customers Through

Marketing podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m going to talk about something I’ve been talking about a lot lately, which is the Customer Success Track.

Main takeaway:

After working with countless small businesses and clients over the past 30 years, I realized that there are five stages of marketing that many companies go through. I’ve been able to identify the milestones that companies need to help customers or customers through and consequently the tasks associated with each of those milestones.

I mapped this out in what I call the Customer Success Track – a concept I talk about extensively in my latest book – The Ultimate Marketing Engine. In this episode, I dive into the five phases of the customer success journey – Foundation, Level Up, Organize, Stabilize, and Scaling – and how to guide a customer or customer through all five phases over the course of a long-term business relationship.

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Topics I cover:

[1:28] What is the customer success journey
[1:41] Phase 1: Foundation
[7:46] Stage 2: Level Up
[11:36] Phase 3: Organize
[14:23] Phase 4: Stabilize
[18:36] Phase 5: scale

Sources I cite:

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This episode of Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and Semrush.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration to grow a business.

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