The Anti-Time Management Strategy That Will Actually Give You Your Time Back

Marketing podcast with Richie Norton

In this episode of the Duct Tape Marketing Podcast I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. As an executive coach to CEOs, he has been featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur and Huffington Post. Pacific Business News recognized Richie as one of the Top 40 among the 40 “Best and Brightest Young Businessmen” in Hawaii. He is the author of a new book due out in August 2022: Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping.

Main takeaway:

What if you could enjoy extensive freedom by prioritizing attention instead of simply managing your time? This is possible with the Anti-Time Management Strategy. In this episode, Richie Norton, author and serial entrepreneur, shares the framework he’s created to help you find motivation, prioritize your ideals, create a flexible work-life lifestyle, and actually give you your time back. We dive into Anti-Time Management and how it will help you be there for the people, projects, plans and priorities that matter most.

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Questions I ask Richie Norton:

[1:29] The book starts with a rocket attack – can you tell that story and share the why behind why it ended up in the book?
[4:13] How does that story kind of launch what you’re trying to say in anti-time management?
[5:56] What is anti-time management?
[6:52] What is time tipping and how does it align with anti-time management?
[9:13] Why do you think balance is the wrong goal?
[10:38] How do we get rid of the notion ingrained in society that if you don’t sit at a desk from nine to five, you don’t work?
[13:16] How do you get better at protecting the lifestyle you want to live?
[16:23] What is project stacking?
[18:51] What is Expert Sourcing?
[20:03] Could you say something about something I think is the essence of the book – changing how you get paid?
[22:23] Where can people get in touch with you?

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More about Richie Norton:

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This episode of Duct Tape Marketing Podcast is brought to you by HubSpot Podcast Network and Semrush.

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