The increasing importance of images in Google Search

Marketing podcast with Mike Blumenthal

In this episode of the Duct Tape Marketing Podcast I interview Mike Blumenthal. Mike is the co-founder and analyst at Near Media, where he researches and reports on reputation, reviews and local searches. Today, he also provides local advice to a range of companies, large and small, in the SME and SAAS marketplaces. Mike helps Air.cam, an online professional photographic marketplace, turn the local marketing space and help them bring the power of photography to every business in the US and Canada.

Main takeaway:

Google is putting more and more emphasis on images in search results. AI and machine learning contribute to Google’s incredible understanding of what’s in an image. In this episode, I talk to Mike Blumenthal about the technology behind visual elements in search, the role images play in search today, and how and why you should use images to your advantage in search.

Questions I ask Mike Blumenthal:

[1:51] What is the growing importance of images in search results?
[3:21] Are you suggesting that images are also important for things not as clearly defined as products?
[4:45] Now what can search engines know about images and how has that changed?
[6:19] What do you say to the business owner who doesn’t like Google showing competitor products in search results?
[7:55] Would you say that the visual elements of a typical blog post these days send information to Google that contributes to the search component and gives certain ranking signals?
[11:33] Is there a relationship between visual search and speech and text?
[12:40] What is the role of AI in all of this?
[14:21] Are you suggesting that someone could take three photos that they want to use for something and use a tool that would say this is actually the best photo from a Google understanding or optimization standpoint?
[16:52] Where is augmented reality with images?
[22:32] Where can people get in touch with you?

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More about Mike Blumenthal:

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