The strategy behind building a thriving online community for your brand

Marketing podcast with Jenny Weigle

In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing and assessing strategies for online communities for over 10 years. She has worked with over 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming and scheduling.

Main takeaway:

Community is one of those big buzzwords right now. So what is even community? Does your business need one? And what is the benefit of building a community? Jenny Weigle has worked with over 100 brands on aspects of their community strategy and implementations. In this episode, she explains why it’s so important these days to build an online community of enthusiastic fans and customers for your business and the best ways to go about it.

Questions I ask Jenny Weigle:

[1:19] How would you define community and how is it different from my Facebook business profile or page?
[2:50] Do the people joining a community intend to interact with a lot of members or is it really because of the way the technology works?
[3:59] Who should think about the community: B2B brands or B2C brands?
[5:58] Will the way community is used change based on whether it’s a small brand or a corporate brand?
[7:02] What are some of the community platforms that work well for smaller businesses?
[8:51] What’s one of the standard pieces of advice you give brands on how to engage with a community they’re building?
[10:42] What are the benefits of a B2B company growing a community?
[12:41] Are there opportunities for upsell in communities?
[13:20] What are the risks of having a community?
[14:13] How do you approach someone who gives their honest opinion in a group or community that isn’t too flattering to your product?
[15:00] Do you need to assemble members for a community?
[16:13] What have you seen people do effectively to keep people active in a community through rewards?
[19:02] What are some of your favorite communities that you think are doing well?
[20:25] Where can people learn more about you and your work?

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More about Jenny Weigle:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.

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