The way to increase your prices without losing customers

Marketing podcast with Jeb Blount

In this episode of the Duct Tape Marketing Podcast I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books, including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling and his brand new book – Selling the Price Enhance: The Ultimate B2B Field Guide for Raising Prices without Losing Customers.

Main takeaway:

Many small business owners struggle with charging enough, and that price increase conversation is something many people avoid. The payoff for increasing your prices and retaining your customers and customers is huge. But the problem is, price hike initiatives create fear and anxiety for both your salespeople and you as a business owner, especially if you’re the one who needs to get that message across to your customers.

But if you approach the initiative effectively, customers will happily accept price increases, remain loyal, and often buy even more from you because they see your value. In this episode, Sales Gravy CEO, Jeb Blount, reveals the strategies and tactics to successfully master price increase initiatives.

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Questions I ask Jeb Blount:

[1:21] A lot of small businesses I work with don’t ask enough – would you say that’s an idea in their head that they don’t think is worth it?
[3:18] How do you, as an entrepreneur, get rid of that idea?
[5:50] What has changed in this current climate when it comes to pricing and everything almost seems like an emergency?
[12:01] What is your advice to people setting the table for price increases?
[16:59] How do you suggest a seller to deal with a price increase if there is no specific reason or reason for it and it just happens because the company can?
[18:48] Can you tell us a bit about your DEAL framework and system you created?
[21:12] Where can people learn more about your book and your work?

More about Jeb Blount:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and SEMRush.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow a business.

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